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Slick Rock Film Festival introduces Quick Shops

Workshops designed to help students learn to create videos for annual film festival

Modern technology available on most iPads has made it considerably easier for students to create their own videos. To show them how to make a video, the coordinators of the annual Slick Rock Student Film Festival are launching a new program called "Quick Shops" this month. Quick Shops are free, short instructional workshops on shooting, editing and scoring student-produced videos. They can be delivered during the regular instructional day or to after school programs.

Slick Rock Quick Shops "Our goal is to increase the size and participation in the 2014 Slick Rock Student Film Festival," says Adam Valencia, program director for the Choices Prevention Programs. "One way to do that is to provide training to middle school students who don't have a video production class on campus." Choices staff member Michelle Lapadula, a former El Diamante High School video student and Slick Rock participant, is leading the Quick Shop program. She and a team of young videographers will be available to provide Quick Shops upon request to schools in Tulare County. In just a few hours, the Choices video instructors will teach students about the Slick Rock Film Festival and the basics of moviemaking, with the hope that students will be prepared to create their own video to submit in the 2014 festival.

The 2013 Slick Rock Film Festival, which was held May 18, received over 200 videos from middle and high school students from throughout the Central San Joaquin Valley. Mr. Valencia reports that the number of categories for middle and high school students to enter will expand at the 2014 festival. "We are envisioning the creation of several new categories, including one for bullying prevention and another for sports highlights."

To schedule a Quick Shop, contact Michelle Lapadula at (559) 651-0155. To view the winning videos from the 2013 Slick Rock Film Festival, visit

Photo above:
~ Michelle Lapadula conducts a Slick Rock Quick Shop for middle school students at Pixley Middle School.